8 Business Areas Dropping in 2025 (and Why They Matter)

As we move through 2025, businesses are facing a range of challenges that impact key metrics, from customer retention to team morale. The results are clear: performance is slipping, and businesses are finding it harder to keep pace in an ever-changing market.

Understanding why these areas are declining and how to address them is crucial for any company looking to thrive in 2025 and beyond.

Here are the 8 business areas where performance is taking a hit:

• Customer retention rates – down ~12% YoY

Businesses are struggling with loyalty due to price sensitivity and more competition.

• Employee engagement – down ~10%

Rising burnout and hybrid work challenges are impacting morale.

• Organic social media reach – down ~15%

Algorithms are shifting towards paid content, making it harder to reach audiences

organically.

• Email open rates – down ~8%

 Oversaturation of inboxes and stricter spam filters.

• Conversion rates on websites – down ~6%

 Website traffic is still healthy, but fewer visitors are turning into customers.

• Average order value (AOV) – down ~7%

Consumers are spending less per purchase due to economic caution.

• Net promoter score (NPS) – down ~5 points

Customers are less likely to recommend businesses due to inconsistent experiences.

• New product launch success rate – down ~9%

Products are struggling to capture attention in saturated markets.

How can Agile Innovation help?

At Agile Innovation Group, we specialise in helping businesses tackle these challenges head-on. Whether it's boosting customer loyalty, improving employee engagement, or refining digital strategies, we don’t just analyse problems, we collaborate with you to implement real, actionable solutions.

1. Diagnose the real issues behind these drops.

2. Implement agile, data-driven strategies to improve retention, conversion, and engagement.

3. Revamp product launch processes to capture attention in a crowded market.

4. Align teams, culture, and strategy to boost morale and enhance customer satisfaction.

These challenges don’t need to be roadblocks; with the right approach, they can become opportunities for growth.

Ready to turn the tide? Let's work together to build a sustainable, growth-focused strategy for your business.