Zendesk is a leading customer service platform, designed to bring all your customer interactions together, simplify complex workflows, and provide real-time insight across channels. Its flexibility, scalability, and intuitive design make it ideal for organisations seeking to improve service, streamline operations, and empower teams. As an official Zendesk Partner, Agile Innovation Group combines the platform’s capabilities with our deep operational expertise to ensure technology drives real...

Across sectors like utilities and insurance, the cost of managing complaints has spiralled, yet the value extracted from those interactions remains minimal. In utilities, organisations spend an average of £3.2 million per year on complaints handling. In insurance, the figure averages £761,000.  Yet according to recent industry analysis, only 4% of that investment drives any meaningful, systemic change — and nearly 1 in 3 customers still say their issue isn’t resolved. That means businesses...

At Agile Innovation Group, we’ve seen a simple truth play out across industries: customer experience fails not because people don’t care, but because they measure the wrong things. Organisations often obsess over metrics like call handling time or ticket closure rates, while overlooking the very indicators that define lasting customer trust CSAT, first-time resolution, morale, and frontline insight.   Why CSAT Still Matters Customer Satisfaction (CSAT) is one of the most immediate and telling...